Love Ur Curls® - Curly Hair Simplified – LUS Brands (US)

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United States | USD $

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You Are More Than a Type.

For years, curls have been categorized, labeled and reduced to numbers and letters. But your hair type is only one input, not the full answer.

Two people with the same curl type can have completely different experiences with the same products. Because in addition to your hair type –which should also consider your porosity, density, strand thickness, and more –your hair health and your hair goals should define your perfect routine.

Love Ur Curls® exists to make caring for your curls simple, intuitive and effective.

We focus on results, not labels.

LEARN MORE about about us

25% OFF

Best Seller

3-Step System

Simplify your curl routine. Cleanse, condition, style… done!

More product, fewer wash-day worries.

4.7 out 5 stars rating in total 7681 Reviews

Regular price$45.00

Sale price$45.00 Regular price~~$60.00~~

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Regular price$160.00

Sale price$160.00 Regular price~~$168.00~~

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Choose Your Size:8.5 fl. oz33.8 fl. oz

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Regular price From $45.00

Sale price From $45.00 Regular price~~$60.00~~

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25% OFF

NEW

Ultra-Moisturizing Kit

Your complete moisture routine for softer, healthier-looking curls.

5 out 5 stars rating in total 1 Review

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Regular price$89.00

Sale price$89.00 Regular price~~$118.00~~

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25% OFF

Best Seller

Curl Defining Lotion

Style, hydrate, and define in one easy step.

4.7 out 5 stars rating in total 2173 Reviews

Regular price$16.50

Sale price$16.50 Regular price~~$22.00~~

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Regular price$60.00

Sale price$60.00 Regular price~~~~

Choose your size: 8.5 fl. oz.33.8 fl. oz.

Select SizeAdd to cartSold out

Regular price From $16.50

Sale price From $16.50 Regular price~~$22.00~~

Save 25%

25% OFF

Best Seller

Ultra-Volumizing Kit

Big curl energy starts here.

4.8 out 5 stars rating in total 89 Reviews

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Regular price$61.50

Sale price$61.50 Regular price~~$82.00~~

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25% OFF

Strong Hold Gel

Your all day curl companion.

4.5 out 5 stars rating in total 85 Reviews

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Regular price$16.50

Sale price$16.50 Regular price~~$22.00~~

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25% OFF

Best Seller

Volumizing Foam

Volume that lifts. Shape that lasts.

4.7 out 5 stars rating in total 261 Reviews

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Regular price$16.50

Sale price$16.50 Regular price~~$22.00~~

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![Start with the [[Essentials]]](https://loveurcurls.com/cdn/shop/files/Rectangle_1397.png?format=webp&v=1780659815&width=1100)

Start with the Essentials

With over 10 million bottles sold, our Iconic 3-Step System is simple, effective, and the foundation for every curl routine.

STEP 01

Cleanse

Infused with moisturizing Shea Butter and Moringa Oil, this sulfate-free formula gently and effectively cleanses without stripping your curls.

$14.25

STEP 02

Condition

This rich, silicone-free conditioner melts through knots making detangling a breeze, and drenches curls in lasting hydration.

$14.25

STEP 03

Style

If you're looking for a product that replaces multiple other products for a simple wash ‘n go, this is it. Rated “#1 Curl Definer” by Cosmopolitan, the Curl Defining Lotion gives you natural definition and softness that extend to Day 2 and beyond.

$16.50

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