Gentle & Moisturizing Shampoo – LUS Brands (US)
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Gentle & Moisturizing Shampoo
Great curls start with a clean canvas.
935 Reviews
Regular price$14.25
Sale price$14.25 Regular price$19.00
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SALE ENDS AUG 11 Infused with moisturizing Shea Butter and Moringa Oil, this sulfate-free formula gently cleanses without stripping your hair.
Standard8.5 fl. ozVariant sold out or unavailableLiters33.8 fl. ozVariant sold out or unavailable
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Key Ingredients
SHEA BUTTER
A natural ingredient extracted from the nuts of the shea tree. It...A natural ingredient extracted from the nuts of the shea tree. It deeply moisturizes and nourishes curly hair, reducing frizz, and enhancing curl definition.
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MORINGA OIL
A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree. It strengthens and moisturizes curls, improving hair health, reducing breakage, and adding shine.
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3-Step System
7681 Reviews
Regular price$45.00
Sale price$45.00 Regular price$60.00
Save 25%
Simplify your curl routine. Cleanse, condition, style… done!
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Pairs Well With
Hydrating & Detangling Conditioner
901 Reviews
Regular price$14.25
Sale price$14.25 Regular price$19.00
Save 25%
Tangles melt, definition follows.
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Why You'll Love It
Gently cleanses with a light, non-stripping lather while maintaining your hair’s natural moisture. This sulfate-free formula leaves curls soft, hydrated, and healthy.
How ToIngredientsFAQsTips & Tricks
How To Use
Apply to wet hair and massage gently. Rinse well. For best results, follow with Step 2: Hydrating & Detangling Conditioner.
SHEA BUTTER
Learn more
MORINGA OIL
Learn more
See All Ingredients
Formulated Without
Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
Is the Shampoo truly sulfate-free and gentle on curls?
Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.
Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.
Can you describe the scent?
This formula has our signature scent, which features blends of juicy apple and peach with floral notes of jasmine and lily of the valley, and ffinishes with warm vanilla, amber, and sandalwood. It’s calming, uplifting, and
curl-approved!
How to get the best results
Detangle first
Gently detangle the hair to reduce knots and breakage.
Start at the scalp
Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.
Use fingertips, not nails
Gently massage with finger pads to boost circulation and lift buildup without irritation.
Add water, not more product
Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.
Avoid rinsing with hot water
Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.
How To
How To Use
Apply to wet hair and massage gently. Rinse well. For best results, follow with Step 2: Hydrating & Detangling Conditioner.
Ingredients
SHEA BUTTER
Learn more
MORINGA OIL
Learn more
See All Ingredients
Formulated Without
Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
FAQs
Is the Shampoo truly sulfate-free and gentle on curls?
Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.
Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.
Can you describe the scent?
curl-approved!
Tips & Tricks
How to get the best results
Detangle first
Gently detangle the hair to reduce knots and breakage.
Start at the scalp
Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.
Use fingertips, not nails
Gently massage with finger pads to boost circulation and lift buildup without irritation.
Add water, not more product
Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.
Avoid rinsing with hot water
Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.
×
Iconic 3-Step System
Gentle & Moisturizing Shampoo
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera (Moringa) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance/Parfum.
4.9
935 Reviews
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- MP
Mimi P.🇺🇸
Verified Buyer
Age
Hair type
55-64
3A
Love!
Best shampoo ever - it’s the one I use the most often!
Comments by Store Owner on Review by LUS Brands Inc on Thu Jun 25 2026
LUS Brands Inc
Hi Mimi! We're so glad to hear you love our shampoo! 🎉 Can't wait to see you trying out more of our products in the future!
Published date
06/24/26
Was This Review Helpful?
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- MT
Michelle T.🇺🇸
Verified Buyer
Age
Hair type
55-64
2B
LOVE MY CURLS
Love the shampoo, conditioner and curl gel. My hair has become course. This product helps my hair and define waves into loose curls.
Comments by Store Owner on Review by LUS Brands Inc on Fri May 29 2026
LUS Brands Inc
Hi Michelle! We're so glad to hear how much you love our products for your curls. This means so much to us! Thank you!
Published date
05/28/26
Was This Review Helpful?
1
0
- JB
Jill B.🇺🇸
Verified Buyer
Age
Hair type
55-64
2B
Great Product
I love this shampoo it makes my hair feel good
Comments by Store Owner on Review by LUS Brands Inc on Wed May 06 2026
LUS Brands Inc
Hi Jill! We are so glad to hear that you love our shampoo and that it makes your hair feel amazing! Thank you for sharing your positive feedback!
Published date
05/06/26
Was This Review Helpful?
0
0
- LY
Lisa Y.🇺🇸
Verified Buyer
Hair type
3A
I love the shampoo. I've
I love the shampoo. I've used it before and was very happy with it. Nothing has changed lol
Comments by Store Owner on Review by LUS Brands Inc on Tue Apr 21 2026
LUS Brands Inc
Hi Lisa! We're glad to hear you love the shampoo! 😄 Nothing beats a trusted favorite! Thank you!
Published date
04/20/26
Was This Review Helpful?
0
0
- CC
Cathie C.🇨🇦
Verified Buyer
Age
Hair type
65+
4C
Finally I can say I
Finally I can say I Love my curls!
Product reviewed: Sulfate-Free Shampoo
Comments by Store Owner on Review by LUS Brands Inc on Thu Apr 30 2026
LUS Brands Inc
Hi Cathie! We're so happy to hear that you're loving your curls! This is what it's all about. Thank you!
Published date
04/29/26
Was This Review Helpful?
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