Gentle & Moisturizing Shampoo 1L | Love Ur Curls® – LUS Brands (US)
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Gentle & Moisturizing Shampoo 1L
Gentle & Moisturizing Shampoo 1L
Great curls start with a clean canvas.
1780 Reviews
Regular price$54.00
Sale price$54.00 Regular price~~~~
Pay in 4 interest-free installments of $13.50 with
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Infused with moisturizing Shea Butter and Moringa Oil, this sulfate-free formula gently cleanses without stripping your hair.
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Key Ingredients
SHEA BUTTER
A natural ingredient extracted from the nuts of the shea tree. It...A natural ingredient extracted from the nuts of the shea tree. It deeply moisturizes and nourishes curly hair, reducing frizz, and enhancing curl definition.
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MORINGA OIL
A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree. It strengthens and moisturizes curls, improving hair health, reducing breakage, and adding shine.
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Liter Shower Set
894 Reviews
Regular price$103.00
Sale price$103.00 Regular price$108.00
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Bigger bottles. Softer, healthier curls.
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Pairs Well With
Hydrating & Detangling Conditioner 1L
2430 Reviews
Regular price$54.00
Sale price$54.00 Regular price~~~~
Tangles melt, definition follows.
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Why You'll Love It
Gently cleanses with a light, non-stripping lather while maintaining your hair’s natural moisture. This sulfate-free formula leaves curls soft, hydrated, and healthy.
How ToIngredientsFAQsTips & Tricks
How To Use
Apply to wet hair and massage gently. Rinse well. For best results, follow with Step 2: Hydrating & Detangling Conditioner.
SHEA BUTTER
Learn more
MORINGA OIL
Learn more
See All Ingredients
Formulated Without
Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
Can you describe the scent?
This formula has our signature scent, which features blends of juicy apple and peach with floral notes of jasmine and lily of the valley, and ffinishes with warm vanilla, amber, and sandalwood. It’s calming, uplifting, and
curl-approved!
Is the Shampoo truly sulfate-free and gentle on curls?
Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.
Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.
How to get the best results
Detangle first
Gently detangle the hair to reduce knots and breakage.
Start at the scalp
Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.
Use fingertips, not nails
Gently massage with finger pads to boost circulation and lift buildup without irritation.
Add water, not more product
Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.
Avoid rinsing with hot water
Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.
How To
How To Use
Apply to wet hair and massage gently. Rinse well. For best results, follow with Step 2: Hydrating & Detangling Conditioner.
Ingredients
SHEA BUTTER
Learn more
MORINGA OIL
Learn more
See All Ingredients
Formulated Without
Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
FAQs
Can you describe the scent?
curl-approved!
Is the Shampoo truly sulfate-free and gentle on curls?
Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.
Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.
Tips & Tricks
How to get the best results
Detangle first
Gently detangle the hair to reduce knots and breakage.
Start at the scalp
Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.
Use fingertips, not nails
Gently massage with finger pads to boost circulation and lift buildup without irritation.
Add water, not more product
Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.
Avoid rinsing with hot water
Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.
×
Iconic 3-Step System
Gentle & Moisturizing Shampoo
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera (Moringa) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance/Parfum.
4.9
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- JI
Jennifer I.🇺🇸
Verified Buyer
Age
Hair type
45-54
3A
Gentle and Moisturizing Shampoo
I love it! It pairs well with the conditioner. My curls are never weighted down and I love how it smells. These products are fantastic for my curls!
Published date
06/30/26
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- AG
Angela G.🇺🇸
Verified Buyer
Age
Hair type
45-54
3B
Best curl product ever!!
This line of curl control products are the best I have ever used. They tame my long curls so I do not look like a scarecrow.
Published date
06/17/26
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0
0
- AA
Alison A.🇨🇦
Verified Buyer
Age
Hair type
45-54
4A
Love these products
Love how my hair stays curly even through hot humid weather.
Product reviewed: 1L Shampoo
Comments by Store Owner on Review by LUS Brands Inc on Tue Jun 23 2026
LUS Brands Inc
Hi Alison! We're so glad to hear you love our products and that they're working so well for you, even in hot, humid weather. Thank you for the love!
Published date
06/18/26
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0
- RR
Rachel R.🇺🇸
Verified Buyer
Age
Hair type
45-54
2A
I wish the scent was
I wish the scent was a little prettier however the smell reminds me of suntan lotion. Mostly the shampoo cleans well which makes me love it the most.
Published date
05/27/26
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0
0
- PJ
Patricia J.🇨🇦
Verified Buyer
Age
Hair type
55-64
3B
Un essentiel aux bouclettes !
J'utilise ces produits depuis au moins 5 ans. Je suis conquise alors le format 1L est parfait! Les trois étapes sont facile d'utilisation et le Deep conditioner est essentiel pour ma nouvelle tête qui change au gris! 🩶
Product reviewed: 1L Shampoo
Comments by Store Owner on Review by LUS Brands Inc on Thu Mar 26 2026
LUS Brands Inc
This means the world to us, Patricia. Thank you for sharing this love with us!
Published date
03/22/26
Was This Review Helpful?
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