Curl Defining Lotion 1L v2 | Love Ur Curls® – LUS Brands (US)

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Curl Defining Lotion 1L

Curl Defining Lotion 1L

Style, hydrate, and define in one easy step.

2556 Reviews

Regular price$60.00

Sale price$60.00 Regular price~~~~

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If you're looking for natural definition and softness, this

multi-tasking styling lotion delivers. Perfect on its own for an everyday

style, or can be used as a hydrating base with other products from our line.

One-time Purchase

$60.00

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Key Ingredients

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...A natural ingredient extracted from the nuts of the shea tree. It deeply moisturizes and nourishes curly hair, reducing frizz, and enhancing curl definition.

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MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree. It strengthens and moisturizes curls, improving hair health, reducing breakage, and adding shine.

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REAL CURLS, REAL RESULTS

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@ashgabrielle

@curliecolee

@curlygirl.vanessa

@angelaga

@kay_renee

@biggcurlsgabby

@jeicurls

@curly_candace

@conartisan

@ciara_haith

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XXL 3-Step System

1175 Reviews

Regular price$160.00

Sale price$160.00 Regular price$168.00

Save 5%

This is everything you love about our 3-Step System—now in XXL sizes. This trio takes you from cleanse to condition to style in one routine that leaves curls soft, defined, and hydrated.

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Pairs Well With

The Moisture Duo

23 Reviews

Regular price$43.50

Sale price$43.50 Regular price$58.00

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Double the moisture. Endless ways to wear it.

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Why You'll Love It

Delivers balanced moisture and flexible hold for soft, defined curls while nourishing and helping repair over time. Reduces frizz to keep curls smooth, bouncy, and healthy.

How ToIngredientsFAQsTips & Tricks

How To Use

For best results, use on freshly washed, detangled wet hair. Section hair. Apply evenly using your fingers or a brush to smooth through. Style as you normally would. Air dry or diffuse.

SHEA BUTTER

Learn more

MORINGA OIL

Learn more

See All Ingredients

Formulated Without

Sulfates

Parabens

Synthetic Dyes

DEA

Mineral Oil

Phthalates

Silicones

Gluten

Glycols

Paraffin

Do I need to use this with the Shampoo and Conditioner?

We highly recommend using our Shampoo & Conditioner with our Curl Defining Lotion for the best results. Our 3-Step System was designed to work together, from cleansing to styling. Using the full routine ensures your hair is properly prepped so your Curl Defining Lotion, or other styling products, can perform at their absolute best.

Will the Curl Defining Lotion weigh down my curls?

No, this formula will not weigh down the hair. It's silicone-free and formulated with hydration-rich shea and moringa to gently detangle while maintaining bounce and volume.

Can you describe the scent?

These formulas have our signature scent, which features blends of juicy apple and peach with floral notes of jasmine and lily of the valley, and finishes with warm vanilla, amber, and sandalwood. It’s calming, uplifting, and curl-approved!

Try different styling methods

No touching

To avoid frizz, don't mess with your hair as it's drying!

Less is more

Our products are concentrated, so use less than you normally would!

Water is key

Our formulas are water-activated, so make sure everything is applied to soaking wet hair.

But first, detangle

Make sure your wet hair is smooth before and after applying Step 3. That way, it'll dry soft and shiny.

Patience is everything

Be patient and know that as you continue to use your 3-Step System, your curls will become bouncier, shinier, and more defined over time.

How To

How To Use

Ingredients

SHEA BUTTER

Learn more

MORINGA OIL

Learn more

See All Ingredients

Formulated Without

Sulfates

Parabens

Synthetic Dyes

DEA

Mineral Oil

Phthalates

Silicones

Gluten

Glycols

Paraffin

FAQs

Do I need to use this with the Shampoo and Conditioner?

Will the Curl Defining Lotion weigh down my curls?

Can you describe the scent?

Tips & Tricks

Try different styling methods

No touching

To avoid frizz, don't mess with your hair as it's drying!

Less is more

Our products are concentrated, so use less than you normally would!

Water is key

Our formulas are water-activated, so make sure everything is applied to soaking wet hair.

But first, detangle

Make sure your wet hair is smooth before and after applying Step 3. That way, it'll dry soft and shiny.

Patience is everything

Be patient and know that as you continue to use your 3-Step System, your curls will become bouncier, shinier, and more defined over time.

×

Iconic 3-Step System

Curl Defining Lotion

Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera (Moringa) Seed Oil, Cetearyl Alcohol, Polyquaternium-11, Polyquaternium-7, Ceteareth-20, Polyquaternium-4, Corn Starch Modified, Polyquaternium-37, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum.

4.9

2556 Reviews

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Amy F.🇺🇸

Verified Buyer

Age

Hair type

45-54

3B

Love love love have been

Love love love have been using this product for about 5 years!!! Couldn't imagine using anything else!! Delivery is very quick also!! Thank you LUC

Published date

07/08/26

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Soraya G.

Verified Buyer

Age

Hair type

55-64

3B

Love it

I love this product. I use it as part of my washing routine. I also dilute three pumps in water and use it to refresh my curls.

Published date

07/13/26

Was This Review Helpful?

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Esther G.🇺🇸

Verified Buyer

Age

Hair type

55-64

4C

STILL A GAME CHANGER

Will not use any other leave in - get this for my teen aged grandson; he always calls to make sure I send before he runs out LOL

Comments by Store Owner on Review by LUS Brands Inc on Mon Jul 06 2026

LUS Brands Inc

Hi Esther! We're so glad to hear our product is still a game changer for your grandson.

Published date

07/04/26

Was This Review Helpful?

0

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Helena N.🇺🇸

Verified Buyer

Age

Hair type

55-64

3C

Holds well but

It leaves a slight frizz around my facial hairline and that becomes annoying. I need a stronger hold

Comments by Store Owner on Review by LUS Brands Inc on Mon Jun 29 2026

LUS Brands Inc

Hello Helena! We appreciate your feedback on the hold of our product. If stronger hold is a goal, check out our Strong Hold Gel to lock in that definition! We are here to support.

Published date

06/27/26

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Kelly F.🇺🇸

Verified Buyer

Age

Hair type

45-54

3A

Found the answer to my curly hair after all these years

I have been using the Love Ur Curl products for the last 2 years and love it. I have tried every other product over the years…Redken, Paul Mitchell every name brand possible and they don’t compare. Highly recommend!

Comments by Store Owner on Review by LUS Brands Inc on Wed May 06 2026

LUS Brands Inc

Hi Kelly! So glad to hear you found your solution with us after all this time! Rock those results. Thank you for sharing this with us.

Published date

05/02/26

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